First, let me say that I got this sample in March, and am now buying the full size product in August, because I am just now down to the last of it. I don't wear CC, BB, or foundation every day. More like once a week-ish. So, I wasn't super enthusiastic about getting this in the mail. The first time I used it, I was unimpressed. It didn't look like it was going to be a great match for my skin (I'm very pale, with neutral undertones), I've had a long history of being very sensitive and breakout-prone when it comes to sunscreen, and during the summer I'm very oily and tend to avoid putting anything non-essential on my skin as a result. But, I was going out in the sun for the day, needed some protection, and wasn't terribly concerned about looking flawless.
While it is still damp on my skin, the fair/light looks a little more yellow than what I need. Once it absorbs though, it is absolutely seamless. It gives me enough coverage for blemishes and mild rosacea without any weight. I don't really even notice that I'm wearing anything--which is phenomenal when it comes to an SPF product... especially one that has SPF35. It also blends out smoothly, and a small pea-sized amount is plenty to cover my whole face. I have no doubt that this is totally worth the price, and I am finally an avid, daily sunscreen-wearer thanks to this product!