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Works on the first try!
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I am in love with this shampoo!! I was reluctant to try a purple shampoo but since going platinum blonde, I was told that this is the best way to keep it from becoming dull. At first I was worried about the deep shade of purple that is was but after just one wash, my hair was soft, hydrated and my blonde was renewed. It smells great, you do not need more than a quarter size at a time and it did not strip my hair of moisture. I am sold now and will be using this from now on!! Highly recommend for blonde hair..

5
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