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Okay, I discovered Amika haircare about a year ago and I LOVE IT! The fragrance of every product is a mazing, I wish there was a perfume. This is awesome purple shampoo, it is pretty effective and does not dry my hair out like every other purple shampoo I've used in the past. It moisturizes well without leaving buildup or weighing my hair down. It's definitely worth every penny. Amika is a solid brand, definitely one of my favorites.

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