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I gave this product four stars because it is so user friendly. I was able to touch up my own highlights without making an appointment with my salon and I saved about $60. However, the process was time-consuming to get the highlight touch ups I would normally get from my salon, and the formula is so user friendly and fool-proof that it was almost too suttle of a highlight for my liking. I would purchase again, but I wish the product gave a little more color. I left the product on the strands for well over 30 minutes and fully saturated the hair to be highlighted as the instructions say.4