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I'm a man, for the record. I have thick, straight hair.
I typically use what ever drugstore stuff I put my hands on, but one morning I ran out and had to use my wife's stuff, which was the Serge Normant. Now, I know this stuff is in the women's section but come on. It's not perfumey, or...pink, or whatever. It's just a solidly, awesome hair cleaning product so I bought my own! My hair has been acting better, looking nicer, and feeling cleaner.
What I do is put a nickel sized glob in my hands and do a little pre-clean and rinse. Then I repeat. You'll be able to tell when it gets fully integrated at that point (it doesn't really lather).
Truly, my hair has never been better.