A little goes a long way, therefore making this wonderful perfume last longer than many others. The aroma is so fresh and clean. To me, it’s a powdery soft smell white undertones of flowers. I’m not always a sweet floral perfume kinda lady and this is too overpowering. It last hours, too! As soon as I tried it, it became my favorite. I always keep the little Birchbox sample inside my purse if I need or want to give myself a little uplift! It really smells rich and wonderful.