I love my birchbox keychain, it is just what my key needed for a cute little pop of fun without having a ton of random Keychain that just weigh my keys down and normally end up tearing up from being so heavy and gravity coming into affect when my key are in the ignition. It also is an awesome alternative to this long lanyards or wristlet key chains, which normally get torn up as well. This is such a lightweight, durable product. I'm a server so over time my birchbox keychain has had its fair share of getting dirty but the materials used for this product are not cheaply made allowing any cleaning needed to be simple and water resistant. Just wipe it off and you're good to go!