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12 Benefits™ Mad About Color Platinum Blow Dry Cream

$17.99 Ships Free
2 oz.

Availability: In stock


Birchbox Breakdown

Platinum blonde hair makes a striking statement, but maintaining it is an entirely different ball game. To avoid brassiness and that unwanted yellow tone that can happen after repeated washes, this multiuse purple blow-in balm restores color intensity in between salon visits and leaves hair with a high-gloss shine every time you use it.

How to Use

Apply to damp hair wherever the tone has faded and layer styling products over it (or use alone). Blow dry, then heat seal with a hot tool to finish.

Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Crambe Abyssinica (Abyssinian) Oil, Linum Usitatissimum (Linseed) Oil, PG-Propyl Silanetriol, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Cetrimonium Chloride, Tetrasodium GLDA, Polysorbate 20, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol, Chamomilla Recutita (Matricaria) Flower, Achillea Millefolium (Yarrow) Extract, Cymbopogan Schoenanthus (Lemongrass) Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Melissa Officinalis (Lemon Balm) Extract, Disperse Violet 1, Violet 2, Basic Brown 16, Basic Blue 99, AcidViolet 43, Parfum (Fragrance)

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Product Reviews & Sample Feedback

33 Reviews
4.2 out of 5 stars
5 Star
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3 Star
2 Star
1 Star
my profile
people who
Hair type
Hair color
White or gray
17 & under
55 & over

Most Helpful Customer Reviews

Only need a dab, and works great!

One of the earlier reviewers thought this 1/2 ounce tube was a single use! WRONG!! This is a blow out balm, and like most styling products, you only need a small amount. I have hair just below my shoulders and started with a dime sized amount. Rub your hands together then work through your hair, not your scalp, just your hair. I added a tiny bit more for th back, so it was probably a nickle-sized amount. I took some pics, but unfortnately, we are not able to upload pics in the review. There is NO purple color to my hair, but all,of the yellow is toned down, and all the brassiness is gone. Please note that you only need to use this every 2-3 shampoos, and the 1/2 ounce size sold here is the same size you get in the blonde hair kit. It absolutely will not turn your hair purple if you use it as directed. It works great. I've been blonde for 54 years but had to start coloring 20 years ago to cover the gray. It has been 6 weeks since my last color touch up, and with this product, my color now looks fresh and new. One other note -- you can also use your normal styling products n top of the blow out balm . I flat iron very curly hair, and used this balm before my blow dry, then followed with Living Proof No Frizz Nourishing Oil. My hair is frizz-free, straight, smooth, and an awesome cool blonde -- it looks and feels like a teenager's hair, wish I had a product like this for the rest of me :)

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Good for gray hair

This stuff does exactly what it says it does. I live in a humid place and have frizzy gray hair. I take a pea sized amount and combine it with my favorite frizz serum when my gray is looking dull and it perks it right up.

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Use with Caution!

Overall, I think this product really did the trick with the brassiness in my blonde highlights! I am very happy with the end result. However, there are a few things to know before using this. 1. The actual product is extremely blue / indigo! You'll want to use it near a sink and wash you hands right after applying. 2. It is very easy to use too much! I think some people ended up with blue / purple hair from using too much of this. I noticed my hair starting to look a little blue so I ran a damp brush through my hair and I think that saved it. 3. It will leave a slight residue in your hair. When I was flattening my hair, it got a little stiff from the residue. Finally, I really think this is actually worth $10 for such a little bottle. It worked really well and you don't need a lot!

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Brightens and conditions

This is the easiest treatment I've ever used! Like a salon deep treatment at home. You just work it into damp hair and blow dry. Immediately corrected brassiness in my highlights and left hair super smooth. Yes, the bottle is about half an ounce but that is really all you need for one treatment. I'd rather spend $10 and do it at home than pay $150+ to have this done at a salon!!

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I thought this was a little sample I bought, but nope, it’s full size because you only need a pea size amount. It’s a purple leave in conditioner, so rub in hands and scrunch all thru hair not scalp. It tamed my frizzy fly aways, texture was softer, and it toned my silver gray hair. This little tube is a golden nugget I’m so glad I took a chance with. Love it!!!

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