I like Amika products, this one however is just ok. The foil packet didn't have that much shampoo in it. The matching conditioner packet had more than double the amount. I prsonally use more shampoo than conditioner so this is a disappointment. The key is using a small a,lung of conditioner and leaving on your hair longer; like you would a mask.
Anyway, I used my normal amount for my hair. It didn't lather, and while I know that doesn't necessarily mean clean, I like a little lather.
That being said I do feel like my hair is clean and isn't being weighed down at all. My base color if very rich and vibrant. My ends which are a different color due to ombré dying are not nearly as vibrant. Also, they are super frizzy (but that is the fault of the conditioner, not a he shampoo).
Lastly, I smelled nothing from this shampoo. Nothing good, nothing bad, definitely nothing cherry.