I have curly hair, and I'm in the process of growing out a pixie cut. Yikes! My curls are back with a vengeance. This product has helped me manage them, and learn to appreciate them. The bottle is a substantial size. I apply it to my wet hair in sections, scrunching it in, and then I air dry. This is not nearly as sticky as other gels I've used, and it is not drying out my hair. If you air dry, it will get a bit crunchy, but I need that stronger hold. It's also true that if you scrunch again once dry, the crunchiness will disappear. It also reactivates pretty well if you spritz with water. I must thank Birchbox and all the reviews, I will stick with this product for life!