I just reordered this product after enjoying my first bottle so much! This product not only smells great (not over powering) but works so well. I am a natural blonde who gets highlights often to keep my hair brighter and lighter. The chemicals from highlights (even though I get salon services at Aveda Salons which uses natural less harsh chemicals) can be drying! My stylist recommended this to me as we are friends and is something she uses. My hair has changed dramatically; stronger, more shine, and faster drying time. I use this product when I air dry, blow dry, before other styling such as curling, or even when I scrunch my hair! It works great in addition to other curl enhancing formulas adding more shine and less frizz!