Editor's TipEditor's Tip

To keep your shade spot-on as long as possible, pair with Nexxus Color Assure Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we’ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. What’s more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need.

How it Works

This shade-safeguarding formula is infused with oil, protect strands as you wash and rinse hair, and made without any color-dulling sulfates. White orchid extract and almond oil moisturize and nourish hair, plus help prevent breakage. Coconut oil gives hair bounce and improves texture, while argan oil boosts shine.

How to Use

In the shower, work a generous amount through damp hair, focusing on roots. Rinse thoroughly and follow with conditioner. Use starting with your first post-salon visit shower to maintain your truest color possible.

Water/Aqua/Eau, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance/Parfum, Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Phalaenopsis Amabilis Extract, Propylene Glycol, Hydrogenated Coconut Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33/CI 17200, Blue 1/CI 42090

More for You!
  • Free returns within 90 days of purchase
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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Smells good, cleaned hair
Sampled

I have dyed my hair for 10 plus years, and it unfortunately takes longer use than what a sample can provide to really get a sense of "vibrancy retention" but that very phrase makes me roll my eyes. So, as just a shampoo, I can say it lathered well, and smelled great. My hair felt clean after!

3
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Good conditioner
Sampled

Made my hair soft and luscious but I only got two uses out of the very small sample so I don't know it helped with color retention.

3
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No great shakes
Sampled

This product was fine, but didn't do anything special for my hair. Certainly not something I'd pay more for. And if it requires a primer to work...that's just one more step for me to deal with in the morning.

2
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Smells and works great!
Sampled

I am a big fan of trying out shampoo, and this one smells and works great!

4
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Disappointing
Sampled

Was super excited to see this in my box. I had just had my hair recolored. I hated the way this felt on my hair. It didn't really seem to actually clean my hair.

2
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Good
Sampled

Always have liked nexus products. Not sure how well it helps keeps color.

2
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Meh
Sampled

As someone who has curly/thick, color treated hair this is definitely not the best product for me. I have other products that I prefer and this didn't change my mind.

2
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Heavy product
Sampled

I rinsed thoroughly but it still left residue...not my favorite product.

2
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Not baf
Sampled

This product was ok. Smelled nice but didn't feel like it cleaned very well.

3
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No
Sampled

I am a loyal Nexxus user but this product and the conditioner are not for everyone. After coloring my hair, I purchased this to keep my color bright. It made my hair feel weird and my scalp felt itchy. I got flakes, really bad and went right back to humectress.

2
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