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Editor's Tip Editor's Tip

Complement full-bodied hair with Ouai Volume Conditioner.

OUAI Volume Shampoo

$28.00 Ships Free
10 oz.



Birchbox Breakdown

Turn up the volume! Give hair added fullness, bounce, and shine with this root-lifting shampoo from stylist-to-the-stars Jen Atkin. Using the brand’s signature Smart Technology Complex, smart keratin, tamarind seed extract, and amino acid blend, hair gets an added dose of nourishing benefits for even healthier looking hair. What’s more: The moisturizing formula removes build-up and adds volume while protecting color-treated hair.

How to Use

Apply on wet hair and work into a lather before rinsing and following up with conditioner.

Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Lauramidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Glycerin, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Decyl Glucoside, Lauryl Glucoside, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Sodium Lauroyl Lactylate, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Diisostearyl Malate, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Disodium EDTA, Citric Acid, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

I love it but...

I was very excited to try a voluminizing shampoo from Jen Atkin. I’ve receive samples in my birch box and read all the amazing reviews as well as following her on social media. I’m disappointed at the smell (at first) and also the “volume” of my hair. I did have to use her volume spray as well but that still didn’t make a huge difference. It’s very very watery so I feel like I have to use a lot and my hair is medium length and very fine. I probably won’t buy it again as I use bumble to bumble sea salt shampoo and it’s amazing.

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Kinda Disappointed

I was very excited to try this product because I loved the Ouai body and hair oil sample I had received and I had also heard such great things about its creator, Jen Atkins, but it didn’t live up to the hype. It definitely gives my hair volume and cleanses it well, but if you have a sensitive scalp, it will itch the next day. It also does not lather well so I end up using a lot of it for each wash which is unfortunate because this shampoo is expensive. Additionally, I wash my hair every other day and on the day that I need to wash my hair it is very oily. Lastly, there’s no scent to this shampoo. It smells like chemicals.

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OUAI Volume Shampoo

I have the worst thin & fine hair and this shampoo is a miracle. My hair never had this kind of volume in my adult years and I no longer hate my hair thanks to this shampoo. It also make it shiny and I can even skip a day of shampooing it because it’s still in good shape and not oily and it was always oily the next day. Thank you to whoever created this shampoo. 5 stars!

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French-girl beauty in a bottle

I once had the privilege of having Jen Atkin give my hair a blowout once at an event. She gave my hair LIFE and if she's the mastermind behind this brand, I'm totally drinking the Kool-Aid. The scent of this shampoo makes me think of the chicest French woman sipping coffee in Nice—it's distinctive without being overpowering. Plus, I love how much moisture it gives my hair. I can't say I see a drastic difference in volume (hence the star deduction), but this is a product I've still bought three times over.

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First off, I love what this shampoo did for my hair. Super clean, volume, and no dry feeling. Second day hair felt amazing. BUT, I can not stand the smell. Awful. After using it 3-4 times, I will say I have gotten use to it a bit. This would be a 5 star shampoo if the scent was more appealing

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