This stuff is absurdly overpriced. The main ingredient is organic cornstarch -- here, 30$ for 4 oz., or you can buy 6 oz. of organic cornstarch for 3$ from your local Whole Foods. Which is also where you can buy a very similar dry shampoo with argan oil and lavender essential oil for 11$. I don't see why this stuff is 3 times as expensive as the organic luxury brand dry shampoo I can buy at Whole Foods.