Editor's TipEditor's Tip

To keep your shade spot-on as long as possible, pair with Nexxus Color Assure Vibrancy Retention Conditioner.

Nexxus®

Birchbox Breakdown

We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we’ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. What’s more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need.

How it Works

This shade-safeguarding formula is infused with oil, protect strands as you wash and rinse hair, and made without any color-dulling sulfates. White orchid extract and almond oil moisturize and nourish hair, plus help prevent breakage. Coconut oil gives hair bounce and improves texture, while argan oil boosts shine.

How to Use

In the shower, work a generous amount through damp hair, focusing on roots. Rinse thoroughly and follow with conditioner. Use starting with your first post-salon visit shower to maintain your truest color possible.

Water/Aqua/Eau, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance/Parfum, Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Phalaenopsis Amabilis Extract, Propylene Glycol, Hydrogenated Coconut Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33/CI 17200, Blue 1/CI 42090

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

5,677 Reviews
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1144
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1734
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1532
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589
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678
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Most Helpful Customer Reviews

No
Sampled

I am a loyal Nexxus user but this product and the conditioner are not for everyone. After coloring my hair, I purchased this to keep my color bright. It made my hair feel weird and my scalp felt itchy. I got flakes, really bad and went right back to humectress.

2
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Hair
Sampled

I did not find this product very good at cleaning nourishing and replenishing.

4
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awesome
Sampled

this is the best cleanser i have ever used!! this cleanser makes my face feel so soft and clean! LOVE LOVE LOVE!!!

5
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No thank you
Sampled

I liked the idea of this trio because I dye my hair fairly regularly. It made my hair feel greasy AND like straw, simultaneously. How is that even possible? I don't know, but that's what it did. Also I wasn't a fan of the smell.

1
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Great brand, loved this product!
Sampled

This, along with the conditioner, were great samples. Love trying new hair brands. I know this is salon-quality. I had no problems with this product. Lathered and washed out well.

5
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It was nice
Sampled

It was a nice shampoo. I wish I had a bigger sample to try. Nexxus always has good products. I would buy the full size.

4
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Good shampoo
Purchased

Good shampoo. Works well and has a nice smell. I will be buying this product and the color assure conditioner from birchbox again.

3
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My new shampoo
Sampled

I love this shampoo. The sample was rather small in my Birchbox - but I did like it. Which lead me to purchasing it. Now, it's the only shampoo I buy! Definitely my favorite!

5
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Very small sample
Sampled

I was disappointed when this sample was in my Birchbox. I have used and enjoyed Nexus products...but this sample was so small I barely got one use out of it.

4
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Good for color retention
Sampled

My purple streaks definintely last longer with this shampoo. I bought the full size and have been using for a couple months. The one star was taken off for scent. i don't like the way it smells, although it leaves no noticeable scent at all once rinsed away.

4
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