Editor's TipEditor's Tip

Boost the effectiveness of this cleanser with Obliphica’s Treatment Hair Mask.

Obliphica Professional

Birchbox Breakdown

Give your hair a break so it doesn’t, um, break. Suds up and show your hair you're sorry for your constant heat and chemical abuse with this hydrating cleanser. The sodium-chloride-free formula revitalizes strands, prevents and repairs split ends, stabilizes pH balance, and protects from future damage.

How it Works

Sea berry anchors this cleansing formula. The superstar ingredient contains antioxidants, vitamins, amino acids, proteins, omegas, and more to repair and revive, while a UV screen keeps hair from drying out. Flyaways fly away and strands are softer and shinier.

How to Use

Wet hair, apply a quarter-sized amount of shampoo, and lather. Rinse thoroughly.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

16 Reviews
4.9 out of 5 stars
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Most Helpful Customer Reviews

Works

I have dry, fine hair and I noticed right away the difference this shampoo makes. I would really recommend. The smell is quite nice but a word of warning: it will not lather tremendously. It is not that kind of shampoo.

5
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HOLY GRAIL shampoo for dry, frizzy hair

I have been using this brand of shampoo, conditioner, serum, shine spray for YEARS. I first stumbled across it on a trusted daily sample sale site, and absolutely loved it. After that, I haven't been able to find it anywhere from an official retailer. I ended up having to reach out to a friend of a friend of a friend who happened to be based in Israel, where the product is manufactured and widely distributed, and beg for them to help a sister out and send me some.

I just saw that this is now something sold on Birchbox, and I am literally OVER THE MOON! Kudos to you guys at Birchbox for carrying this line!!

It is great for anyone that has issues with dry, frizzy, damaged hair (either from heat or color - - you don't have to have color treated hair to use this). It doesn't strip your hair of it's natural oils, but it does clean it, and it smells AMAZING. There are a handful of seabuckthorn shampoos out there that I tried to use to replace this - - but they smelled too clinical and stripped my hair. This leaves it soft, manageable, frizz free, shiny, and healthy.

5
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as advertised
Purchased

I saw a difference right away. Usually shampoos are vry drying and require a conditioner just to be combable, but I don't NEED a conditioner with this product, which is very nice considering I have thin hair that weighs down easily.

5
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Great product!!

I received this along with the Intensive Nourishing Hair Mask in a mystery sample pack a few months ago and didn't try it right away. When I did, I was very impressed. When paired with the mask, my hair looked amazing! It felt and looked so healthy and left me with a great impression of this brand... I have not purchased it, but it's more due to me currently using another (cheaper) product that works, not my displeasure with this product. Very tempting to shell the money out for Obliphica though!

5
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Great Shampoo!

I love this shampoo! My hair feels clean and soft all day, and it is perfectly gentle. I am definitely going to be switching to this shampoo.

5
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LOVE!
Purchased

I absolutely LOVE this treatment shampoo. For starters, it does exactly as it promises... revitalizes and repairs split ends. It creates a nice smooth texture in your hair and the smell is very nice and pleasant. Highly recommend the treatment shampoo & conditioner!!

5
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Love it!
Purchased

I love this shampoo! My hair always feels the 'right' amount of clean. Not too clean that it's stripped of it's natural oils, and not under clean where there's still build-up from product used before. It mentions on the bottle that it balances the hairs pH so I think there's truth to that! It also says it provides protection against the sun which is wonderful! I've never seen a shampoo that mentions that. My only complaint is that the pump is faulty. I have to pull it up with every pump. Although, the conditioner isn't that way so maybe I just got a dud pump. Will definitely be ordering again! With the conditioner as well.

4
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Obliphica Treatment Shampoo
Purchased

Wow! Since I have been using this product, my natural curl is softer, smoother,and easier to manage. It is the product I have been searching for. Thank you Birchbox for introducing me to this amazing shampoo!

5
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Fabulous shampoo!
Purchased

I would definitely recommend this shampoo. It makes my hair so soft and smooth. It also takes away the fly aways. It hydrates my hair. The smell is fabulous!

5
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surprisingly good

Wow. I wasn’t expecting to like this much, but it’s really an excellent shampoo. It cleans very well without drying hair or scalp, and left my hair feeling incredibly soft. The scent is pleasant and not too strong. I wash my hair every other day, and even now, on day 2, my hair still looks fresh and clean, with plenty of volume.

I’ve been looking for a new shampoo/conditioner combo….I think I just found it. :)

5
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