I was very skeptical that the benefits this product promised would justify the price. While it definitely is a splurge, it is 100% worth it. My hair was absolutely fried and damaged a few months ago, likely due to poor product choice. With a haircut and incorporating Oribe Gold Lust line products (along with Oribe shine moisturizing cream) into my daily routine, my hair looks the healthiest it ever has! It's incredibly soft, feels strong, and shiny. With Oribe--while it's pricey--I think it's absolutely worth the price tag. If your hair needs some serious TLC, look no further. I have tried numerous shampoo brands, but this is by far the best.