Editor's TipEditor's Tip

For the ultimate in healing, pair with TONI&GUY’s Nourish Conditioner for Damaged Hair.

TONI&GUY

Birchbox Breakdown

We seem to do our darndest to wreak havoc on our hair (highlights, lowlights, straighten, curl, the list goes on), but sometimes even thinking about repairing our strands seems daunting. UK-based TONI&GUY makes it easy peasy with this shampoo specially formulated for damaged hair, which softens and fortifies for radiant results.

How to Use

Apply to wet hair, work into a lather, and rinse. Repeat if desired.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, TEA-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, TEA-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

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Most Helpful Customer Reviews

SO GREAT.
SampledPurchased

This is such a great shampoo. I received this one about a year ago in my Birchbox and I have been purchasing it ever since. I love it. It foams so well and is not heavy on your hair. When I get out of the shower, my air feels so clean and light and not weighed down with product. I save up my Birchbox points just for this shampoo.

5
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Rich and creamy
SampledPurchased

This shampoo smells heavenly. It lathers up nice and rich. Leaves my hair feeling clean yet hydrated. I highlight my hair so gentle shampoo is best.

5
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shampoo
SampledPurchased

I have purchased this shampoo twice, and will purchase it again when I run out. I color my hair at a salon monthly, and blow it dry practically every day. This shampoo (and the conditioner) keeps my hair soft, adds shine and deals with fly-aways. The smell is lovely, too.

5
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Hydrating
Sampled

Used this shampoo with the coordinating conditioner on my dry, heat-damaged hair and noticed it came out very soft and smooth. My split ends actually looked a bit better than normal! The fragrance is also nice.

4
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Nice and light... not "overly squeaky clean"
Sampled

One of the feelings I hate the most is when a shampoo feels really harsh and strips my hair of all oils. This shampoo felt more gentle.

5
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Great shampoo if you want soft and shiny hair
Purchased

I love this shampoo. My hair feels so great after I wash and dry. I'm not in love with the smell, but it's fine.

5
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shampoo
Sampled

pretty good, nothing crazy amazing
toni and guy is long time brand so it worked as expected
could have used a little more in the conditioner sample tho

5
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Haven't Bought Another Shampoo Since!
Sampled

I'm a believer! This Shampoo (and conditioner) are AWESOME! I received this as a sample in my box and have not used another shampoo or conditioner since! The texture is soft and creamy and there is very little scent which I love!! I have thin hair but a lot of it and on top of all that I live in a super dry climate so it is very difficult for me to find products that can accommodate all of those hair needs! This shampoo does it perfectly and leaves my hair so clean and soft looking!

5
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Perfect for damaged thin hAir.
Sampled

I can definitely tell when I switch shampoo now. I have my sister buying this one too!! It smells good too!

5
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Best Shampoo and Conditioner EVER!
Sampled

This stuff smells delicious and gets tangles out like nothing else out there. It is now my staple shampoo and conditioner!! Purchased many bottles of this... only problem is the dispensing top. If you drop it at all, this peice will break.

5
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