So I'm a guy who wears his hair with a part and keeps it just long enough for the Mrs. to run her fingers through. I bought this brush to keep my hair from looking like helmet head before I've even left the house. Mission accomplished.
I use different brushes to achieve different effects on my hair. This brush is great for a natural, combed-though look. If you're looking for something to create volume, though, this isn't the brush for you. But it's great for taming fly-aways and for thicker, unruly hair. It's definitely one of my go-to daily brushes.
I suppose I noticed a change in my hair static while using this brush, but I live in the driest state ever so my hair is always going to be staticy. It does the trick though and I like using it with my hair dryer because of the vents on the back.
I'm not sure how much I buy into the ion thing, as I haven't noticed much of a difference in my naturally frizzy hair, but it's a very nice brush regardless. The design is sleek and very efficient. It fees nice in your hand and it does its intended purpose quite nicely.
Love this brush! Really stands up to the from my blow dryer and leaves hair smooth!