I bet Miss Jessie's is a lovely product line, and I'd certainly be willing to give other products a try, but I cannot get behind this hair treatment! It smelled like bubble gum, and I'm no longer 12 so it wasn't appealing straight off the bat. Then, when I applied it in my (admittedly small) bathroom, the scent went from bubble gum to chemical death in about 20 seconds. I couldn't stand to have it in for 3 minutes, let alone 30. I had to wash it out, re-shampoo it, and deep condition it to get the chemical scent out. It may be good for people with wild, curly hair, but for those of us with thin, stick-straight hair, other products would be better!