I am going through a rough patch with my hair right now (seriously, we just are NOT getting along). It's extremely dry, and the ends are practically snapping off. I've tried sulfate free shampoos and conditioners, hair masks, coconut oil, but nothing worked like this product! Seriously, the ends of my hair feel soft after one use (I put it in my hair overnight and washed it out in the morning). Hopefully it keeps working its magic! One thing, it smells like cherry cough syrup, but the smell fades after about 20 minutes.