Editor's TipEditor's Tip

Fend off the dulling effects of heat styling with I.C.O.N.’s protective India Oil.


Birchbox Breakdown

Give your hair a treatment worthy of a maharaja with this ultrarich hair mask that contains flecks of actual gold. A blend of five nourishing oils sink deep into locks for softness and shine that lasts long after the sparkles wash away, and one whiff of the warm, amber scent is enough to melt away stress.

How it Works

Moringa, argan, amber, coconut, and olive fruit tree oils infuse hair with hydrating and restorative antioxidants, repairing damage from within. Pure gold micro-bursts reflect light, giving hair a brilliant, lustrous glow.

How to Use

After shampooing, apply a generous amount of product to hair, combing through to ensure even distribution. Let sit for 5-10 minutes, then rinse and style as usual. Use weekly or whenever your hair needs a serious moisture boost.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

7 Reviews
4.9 out of 5 stars
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Hair type
Hair color
White or gray
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55 & over

Most Helpful Customer Reviews

Great smell, nice shimmer, SOFT HAIR

The amber scent of this mask is nice and sensual, but not overwhelming. It's a thick mask that left my thick, frizzy hair feeling soft and smooth without making it feel flat. The scent lasted on my hair long after I dried it. It does leave a shimmer on your hair after you get out, but to me it made my hair look shiny and healthy. Some of the shimmer does come off on your fingers after your hair is dry, but I didn't mind it!

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I love this mask. The smell is amazing and my blonde highlights look fresh and shiny. I highly recommend this product. I am purchasing as a gift for a friend with similar hair.

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Good hair masque, but make sure to rinse!

I ordered this hair masque because I had just color treated my hair for the first time and after a few weeks, the ends were starting to get a little dry and dull.

The scent of the masque is definitely on the musky/spicy side, so it can be a little overwhelming at first. After my second use, I've become completely use to it.

The first time I used the masque, I did it all over my head after washing my hair. My hair definitely felt healthier, but my roots felt heavy and oily. I was a little disappointed that this was the outcome, but I decided to experiment a little.

A week later, for my second use, I decided to put the masque on BEFORE shampooing my hair. I also made sure to use the masque mainly on my ends and avoid my scalp/roots altogether. This was the PERFECT solution. The masque left my hair feeling soft and revitalized my honey highlights without having the greasy/heavy effect of the first use.

So I would definitely play around with how you use the masque. Now, I use it pre-shampoo and once a week to keep my ends feeling soft my hair color looking like I'd just come from the salon.

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awesome stuff

What attracted my to this was the 24k gold in it. I don't really like the smell of the product, but it works like a charm. Best hair masque ever.

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Amazing for blonde highlighted hair

I have long highlighted blonde hair that is coarse and very dry. This mask is thick but not too thick and has a beautiful shimmery golden color. The color depositing effects are noticeable but not too much. Just enough to brighten up your highlights and add a subtle shimmer. Amazingly it is also very hydrating and sinks right in to the hair shaft, doesn't sit on top like some other masks. The smell is just icing on the cake, kind of spicy, different in a very good way!

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Like the above reviewer, I got this with my points, but i have to say now that i would have willingly paid the $40 if I had known what I was going to get! I decided on it after receiving the India oil, which I loved. This masque is AMAZING! I've been bleaching my hair for the last few years because I like to color my hair in funky colors, like pink and blue. I can always get it back looking healthy, but it usually takes forever. This masque worked the very first time I used it. The scent is fantastic; it's a warm, subtle musk. I definitely recommend this product.

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Ordered without Sampling- LOVE IT!

I bought this on a bit of a whim, I am a hair masque lover and thought this one sounded really interesting with the gold and the awesome oils. I used my points and got this product and I couldn't be happier! It definitely smells musky, so if you are looking for a feminine/floral scented one- this isn't it. I think the smell is fitting of the India theme though, and I don't mind it at all. The scent doesn't linger so it's not a big deal. The masque comes with a little spatula, but I don't use it. It's a big tub, and a thick masque, but is so amazing! I left it on the first time for about 15 minutes as I was doing things around the house (I had just washed my hair when I got it in the mail....so I couldn't help but put it on real quick!) Then after that I have left it on for 5-8 minutes. Since it is thick, your hair will need a good rinse, otherwise your roots might look a tinge greasy. This masque leaves your hair incredibly soft! I have really damaged ends from bleaching and heat styling, so about 1/3 of my hair is pretty rough and dry. This made it feel like it was my natural hair! Soft, touchable, silky, shiny, smooth! Everything I have been wanting! My hair was super easy to comb though and style as well! My husband felt my hair and complimented it, saying he hadn't felt it this soft since before I did the ombre look! Seriously, this masque is a game changer! I absolutely can't live without it! LOVE IT!!!!

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