These matches make great little extras to drop into gift bags or as party favors. I can't say there's anything besides the novelty appearance that makes them stand out from regular old matches. But as someone who's been collecting random decorated matchbooks for awhile, I appreciated these. The set comes with narrow matchboxes, wide matchboxes, and matchbooks. I gifted these to a few coworkers, one of which I know is a smoker who usually only smokes in her car, so I gave her a matchbook for portability, while I gave my other friend a matchbox for use around her home.