I have naturally curly hair and live in Oklahoma. It's hot and humid here. My curly hair is the type that you throw gel in it and scrunch and you're good to go. When I want to straighten my hair, I need hair spray to help it stick. The same way if I want to curl it with the curling iron. Normally, I have to use aqua net (yes, I went there) to keep my hair in line. Not with this hair spray. This hair spray is so awesome. It keeps your hair style in check without your hair being as stiff as a board. You wake up the next morning and it's still in the same style as the night before. You may need to fix your make up, but not your hair. I would definitely recommend this hair spray. It's worth the money.