100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
100% Pure Fruit Pigmented Mascara
3.5 out of 5 stars, based on 9,422 reviews 9,422 Reviews
3.5 out of 5 stars
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light, no clumps, smells great!

This mascara goes on so smooth, I never have problems with clumps. It keeps my eyes feeling light and airy, and it smells amazing! I would definitely purchase a full size in the future.

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Nice surprise!

I received this in a "free mystery sample" box from a recent purchase. I had read some not so great things about the mystery box but I guess I got lucky! This mascara is perfect for me. It's fairly light in texture which I like and the scent is amazing!

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Black Razz... ooooh that delicious smell
Purchased

Wow, love the color, especially the smell. Not for after 5 smokey look. But wonderful for day. Brush is great and texture is great for high end 'pure' mascara. Will buy again.

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Love This All Natural Product!
Purchased

If you have allergies this mascara is for you! It has a great applicator, it's the perfect black and it won't make your eyes itch!

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love it
Purchased

This mascara is the best. It smells great and goes on black and shiny. It's easy to take off . kind of spendy. Will still try others t to try and find one a little cheaper but I like it.

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All natural

First off loved that this is all natural! Sweet scent and nice color. Goes on smooth not clumpy. It does however go on very lightly.

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100% pure

The first time I used it I got it in my birchbox. I tried it out and woke up the next day and my eyes were swollen so I chopped it up as allergies. Well I used it again this week and the same thing happened. My eyes were itching so bad. I assumed since it was pure it would be okay. I have never had this problem with any other makeup before. Sad because I love the smell.

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Loved this product

I loved this mascara! It isn't too heavy and doesn't leave your lashes clumpy or smeared. I like a light-weight mascara and this was perfect. The light fruity fragrance was pleasant.

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Goes on smooth

I was super skeptical with this product, but it surprised me. It went on very smooth and did not run throughout the day. It separated the lashes nicely. The one negative is that it requires multiple coats to achieve the look I normally wear.

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Good stuff!

I sampled this product last month, and thought it couldn't possibly be better than the last mascara Birchbox recommended...but it was! There's a faint fruity smell that I love, and my lashes look gorgeous and feel softer. :)

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