100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
100% Pure Fruit Pigmented Mascara
3.5 out of 5 stars, based on 9,381 reviews 9,381 Reviews
3.5 out of 5 stars
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Great everyday product

This smells good, has a great wand and gives my lashes just the look i desire. You know, the mascaraed, but not clumpy or fake long look. This for me is the perfect everyday mascara! (and thank goodness it isn't itchy) LOVE LOVE LOVE!

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Smells amazing.

My first thought when I opened this mascara was can I eat this! It smells amazing. It gave a good tint to my lashes and is good for everyday use thought didn't give any extra boost.

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Love this mascara!

What a relief to have a natural mascara with such a beautiful scent I find that most smell like fish. This is also VERY east to remove, which I love. Thanks again for a great product! I would highly recommend.

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LOVE THIS...

I have long lashes but the are light. this is AH-MAZ-BALLS for 3 reasons.
1. it smells wonderful and makes me happy putting it on.
2. It doesn't clump
3. last a long time.

Did I mention it smells great too!

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Loved it

OMG the smell is so fantastic. I put it on and even hours after I put it on, I could still smell the blueberry smell. It's not water proof but that's ok with me. Totally a great product.

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Great Look, Long-Lasting

I don't wear mascara everyday, but I certainly wear it more with this product. I received the Black Tea mascara in my monthly Birchbox. I did not expect something natural to be as long-lasting as it is. It subtly magnifies lashes, doesn't clump and even smells great. The sample size has been great for me. I cannot wait to get the full-sized product!

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Goes on smooth

I have tried many and I mean many mascara's and this one went on smooth and did not run like most of the other brands I have tried.

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Okay

This was okay mascara - I didn't notice much lengthening or thickening. Probably wouldn't use it again. Pretty packaging though.

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Not my favorite

I like the more natural ingredients and the idea of the product, but I like my lashes to look very long and full and this did not do either.

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The smell

Is simply gross. I twitch my nose at the smell of this mascara. Great, it's natural, free of impurities, but why does it have to smell so bad.

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