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Okay. Firstly may I start by saying a try ALOT of hair products especially the elite ones. The only flaw I find in this product is that it is not animal cruelty free, but it is 'vegan'. Anyway. I love love love this shampoo. It actually cleans your hair and you do get that squeaky clean feel on your hair and scalp after you use it. It lathers well, however I don't like the smell of this line. It kind of smells like moth balls because it does have chemicals in it. My favourite product in this line is their 'home' treatment. It is actually so hydrating for hair it made my hair begin to get ringlets. And no product has ever done that and I've tried numerous treatments from Redken, ICON's India line- which had speckles of gold in it, Macadamia treatment, Goldwell, even Keretase. So whatever is in their treatment has got me perplexed. But back to the shampoo, it's really good.