Limited Edition: Mass Appeal - Birchbox for CEW

The same way blockbuster movies can win Oscars (think: Titanic and Star Wars), certain drugstore beauty products can win elite industry honors. This box contains those rare gems. We teamed up with the Cosmetic Executive Women (CEW) Beauty Insiders’ Choice Awards—the Oscars of the beauty world—to create an exclusive box for you. This year, over 5,000 industry pros cast their votes for the best mass products, representing the best and brightest that drugstore beauty has to offer. Sample these breakout stars and get addicted. A $49 value!

Limited Edition: Mass Appeal - Birchbox for CEW
4.8 out of 5 stars, based on 265 reviews 265 Reviews
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Girls' Night
Purchased

I purchased a number of these for a girls' movie night, and everyone was in love. It was such a great value, and pretty much everything was usable. The midnight blue eyeshadow was a bit much, but items like the lotion and olive oil chapstick became purse staples for all of us.

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It was all good
Purchased

I liked everything in this box I cant wait to buy these when they come out. I like to share my new finds with friends and family

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Loved this box!
Purchased

This was a great box of goodies, and I'm so glad I chose the mass-appeal box rather than the one with prestige brands. I loved everything in this box, and the value couldn't be beat. So many of these items are things I've passed by in the drugstore, but I won't anymore! They're great quality and several have become staples in my beauty routine (I'm talking to you, Simple eye roller, Burt's Bees hand cream and Nivea lip balm!).

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Loved this box!!!
Purchased

OMG i totally loved this box! everything in it is amazing!!! I especially loved the eye roller and burts bees items. The eye roller wakes me up every morning and takes away those tired bags under my eyes. I will definitely be purchasing this item again!

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Great box
Purchased

This was a great box with a lot of great products. I like the birchbox extra boxes they fill they with great new things to try

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Good idea, but carefully consider products
Purchased

I thought this was a great idea -- a chance to try out several new products that I can likely get locally at the pharmacy, etc. But, the eyeshadow I received is a dark blue I will never be able to wear. And the under eye roller treatment duplicated a sample I had only received a few months earlier in another box. It was still probably a good value for me and chance for me to try out some products, but as I only really liked two of the samples, it wasn't the great value I initially thought. I think with future mass appeal boxes, it will be important to consider what it would cost to buy the samples you are interested in, compare to the box as a whole.

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I love sets!
Purchased

It is great to be able to find inexpensive sets to purchase and be able to try new items! I love this and will be purchasing full sized editions.

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Wonderful
Purchased

I really loved everything about this box. The mascara is great and I love the gloss and Chapstick! The mud mask is great too!

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Fantastic value and great products

This collection had everything you could want. The nivea chapstick is awesome. The hair oil was great and a large size. The nail color was beautiful. Mascara is always needed. It is always great to try products that are easy to pick up at the drugstore.

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Fun way to find out about drugstore winners!

This box included many full sized products. I didn't love the color of the lip stain, but everything else was a winner, especially the hand cream and lip balm.

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