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I like this foundation, although I tend to blend it into my Juice Beauty Tinted Moisturizer SPF 30 to give it a little more color. The shade Ivory is pretty light, but it is a good complement to the Juice Beauty Tinted Moisturizer SPF 30 in Ivory. I noticed that when I apply this on my hand, it tends to oxidize a bit (looking slightly peachier than what I would like), but on my face it does not look bad at all. I really enjoy the texture of this foundation, which is on the thick side. It spreads pretty easily for a product lacking silicone and gives a nice finish (slightly glowy) for the rest of the day. I recommend setting this with a powder if your prefer a more matte look, but overall, this is a fabulous product.
I love Juice Beauty's skincare line and was excited to try their makeup. I didn't have high hopes, because I wasn't sure if organic makeup would deliver. lt felt very soothing upon application, and really does create a "cream-to-powder finish". Even though it's not categorized as a BB or CC cream, it seems to have all the benefits of one. This is the only makeup I feel comfortable sleeping in (and I've tried BareMinerals in the past). My skin is very fair, and I usually have to use the lightest shade available, so I was also worried that there were only 3 color options, but it matched my skin perfectly! Although it took some layering to achieve "full coverage", the bottle is large, so I believe it's worth the investment.