Editor's TipEditor's Tip

For every Brow Power® pencil sold, It Cosmetics donates one to the American Cancer Society’s Look Good, Feel Better® program, which helps cancer patients cope with the cosmetic effects of the disease.

IT Cosmetics®

Birchbox Breakdown

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

How it Works

This eyebrow pencil is formulated with an Exclusive Brow Enhancing Complex to makes those itty-bitty hairs appear healthier. The neutral pigment produces a natural-looking line for hair colors ranging from fair to dark.

How to Use

Start by softly applying the tip in quick, light strokes. The darker your hair color, the harder you should press to make your brows match. After penciling in your perfect shape, use the slim brush to create a natural-looking finish. To see this product in action, pop on over to the Birchbox blog and take a look at these awesome before and after photos!

Hydrogenated coco glycerides, serenoa serrulata (saw palmetto) fruit extract (saw palmetto), biotin (vitamin H), urtica dioica (nettle) leaf powder (nettle), iron oxides (77492), ceresin, equisetum arvense (horsetail) extract, lecithin, pantothenic acid, camellia sinensis (green tea) leaf extract, vitis vinifera (grape seed) extract, euphorbia cerifera (candelilla cera) wax, copernicia cerifera (carnauba) wax, ascorbic acid (vitamin C), tocopheryl acetate (vitamin E), beeswax (apis mellifera), microcrystalline wax, BHT, retinyl acetate (vitamin A

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

137 Reviews
4.6 out of 5 stars
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99
4 Star
28
3 Star
7
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Most Helpful Customer Reviews

Amazing!

This product is really great! I first purchased it with hesitation, but now I'm sold! Goes on smooth and is blendable for a natural look. Plus no more sharpening pencils.

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Exactly what I've been looking for
Purchased

The Universal Brow Pencil is one of the best makeup finds I have bought in a while. I was a little skeptical about the idea of a pencil for my brow; I used to use just a plain reddish/brown shadow that matched perfectly with my hair. After it ran out, I went for Benefit's gimme brow, but was a little disappointed by the blackish/brownish opaque finish it gave my brows - definitely too severe to match my usual "look" and hair color.
So I went for the pencil, and needless to say, I'm never using another product for my brows again. THIS IS INCREDIBLE. For me, it gave me the perfect bold brow ("feeds hair follicles for maximum fullness" - yes it absolutely does), and the pigments in the pencil seemingly blended to match my hair color. The eyebrow brush at the other end of the pencil allows you to come out the hairs and therefore sculpt your brow while also "diffusing" in a way the strokes from the pencil that went on too heavily.
I am very very impressed, and very very happy that I have found this pencil!

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Best ever!
Purchased

When my best friend told me at lunch this week that my eye brow color was the best she has seen yet .... I knew I had finally found the best eye brow stick EVER! And I did! I love this stick; great size, perfect color and terrific brush! I will continue ordering, and referring, this product. Thanks Birch Box!

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Love this.
Purchased

I have very fair skin, but my eye brows are dark and not as full as I wish they were. I used to use an eye shadow to fill them in, but the color never matched right. It would always be way to dark, but this pencil does the trick. I love it. It really makes a difference in my appearance. It doesn't smudge off or run.

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Nice
Purchased

I would have given this 5 stars but the sample I received after a few uses the brush broke. I definitely didn't notice any new hair growth which I am ok with.

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Really good
Purchased

I wanted to give this pencil a try but it was much chunkier than I thought it would be. I currently use a pencil that is very thin so you can be very accurate with it. I was sort of disappointed that I lost that with this product. It's still a very reliable product so I will use this pencil up but I don't think it won me over enough to warrant another purchase.

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My New Favorite Brow Product
Purchased

More natural than a regular pencil, less messy than powder.

I have light, thin eyebrows, and I can apply this until I'm happy - more or less dramatic depending upon the day. The color (neutral hue?) means that my eyebrows still match the rest of me while being darkened and filled in.

I don't know about "nourishing formula feeds hair follicles" - I haven't noticed a difference. But I appreciate that the waterproof formula stays in place until I decide it's time for the eyebrows to go.

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Easy and natural
Purchased

I love the double ended idea. The color is great and looks natural for me as a brunette. Looks perfect with a coat of clear brow gel!

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I HAVE EYEBROWS
Purchased

This does amazing things and doesn't make me look like I drew my eyebrows in. It is very natural looking.

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Great Product
Purchased

I've just recently started having to shade and shape my brows, and this product makes it really easy. I will definitely purchase again.

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