Editor's TipEditor's Tip

For every Brow Power® pencil sold, It Cosmetics donates one to the American Cancer Society’s Look Good, Feel Better® program, which helps cancer patients cope with the cosmetic effects of the disease.

IT Cosmetics®

Birchbox Breakdown

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

How it Works

This eyebrow pencil is formulated with an Exclusive Brow Enhancing Complex to makes those itty-bitty hairs appear healthier. The neutral pigment produces a natural-looking line for hair colors ranging from fair to dark.

How to Use

Start by softly applying the tip in quick, light strokes. The darker your hair color, the harder you should press to make your brows match. After penciling in your perfect shape, use the slim brush to create a natural-looking finish. To see this product in action, pop on over to the Birchbox blog and take a look at these awesome before and after photos!

Hydrogenated coco glycerides, serenoa serrulata (saw palmetto) fruit extract (saw palmetto), biotin (vitamin H), urtica dioica (nettle) leaf powder (nettle), iron oxides (77492), ceresin, equisetum arvense (horsetail) extract, lecithin, pantothenic acid, camellia sinensis (green tea) leaf extract, vitis vinifera (grape seed) extract, euphorbia cerifera (candelilla cera) wax, copernicia cerifera (carnauba) wax, ascorbic acid (vitamin C), tocopheryl acetate (vitamin E), beeswax (apis mellifera), microcrystalline wax, BHT, retinyl acetate (vitamin A

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

172 Reviews
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Most Helpful Customer Reviews

Great eyebrow pencil

The oval shape of the pencil allows you to go from fine to think with ease. It glides on easily and lasts all day.

4
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Love this brow pencil
Purchased

I think this is the best brow pencil I have ever owned.
Goes on smooth, easy to use, and matches even my black eyebrows.
I love the fact that it has a brow-brush on the other side!! Stays on all day long and washes off very easily.

5
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Great brows - little effort
Purchased

I've never been much of a brow groomer until I got this product. It's easy and the results are amazing.

5
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Not a favorite.
Purchased

I love IT Cosmetics, and love their Your Brows But Better Skinny brow pencil. Since Birchbox does not carry that one and I had points to spend, I decided to try this version.

Didn't care for it as much. The color is good (in universal taupe, it even looks good with my intense red hair). The pencil itself is an odd shape when it comes out of the tip; it is an oval shape and a bit on the hard side. I found it more difficult to control than the YBBB and it didn't make my brows look anywhere near as good/natural.

I'll use it up but I won't repurchase.

3
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PERFECT FOR BLONDES

As a blonde i have had THE MOST DIFFICULT time trying to find a shade to fill in my eyebrows that looks natural, but thanks to It Cosmetics i don't have to look anymore. I have found my perfect match! As a blonde i have very light ash brown eye brows, which is difficult to find an eyebrow color, so when i tried this a was so happy to find that the color is buildable for more coverage but matches wonderfully.

5
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Awesome brow pen
Purchased

I have blonde hair and very fair colored eyebrows, so I was really looking for a brow pen that wouldn't look so obvious I was filling my brows in and would work with my complexion and hair color. This brow pen really does the trick! Highly recommend this one!

5
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Love this

It holds my eyebrow hairs in place and you can go from making it dark or light with how hard you push down while coloring.

5
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hands down best on the market
Purchased

I have been on the hunt and this is by far the best. I have dark like black eyebrows and there are some sparse spots. If I could find a color that matched it looked garish, if I found something that applied well it didn't match color wise. this is light if you press light and dark if you press hard- genius right!?

5
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Good color
Purchased

I've been on a mission to find the perfect eyebrow pencil but have yet to find the absolute perfect one. However, this one is pretty close to perfect and is the only one I use now. It doesn't have too much orange in it which is usually my main complaint. The sample size I got in my Birch Box was great and I'm still using it. I purchased the full size for my mother knowing that if it doesn't work for her I can use it myself. I was surprised at the generous size and feel it is well worth the money. For those of you still searching, this one is worth a serious try.

4
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Truly Universal
Purchased

I don't know how they do it. I color my hair frequently, going from almost black to blonde to now an auburn red/brown. This brow pencil works for all of them. I also love the oval shape, you can use the edges to create more of a hairlike feathery line or more of the flat tip to create a bolder shape. The brush is soft and works to blend out the color and the packaging is nice and compact. The metal exterior even feels a bit luxe. Love it, will repurchase.

5
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