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Editor's Tip Editor's Tip

Keep the attention on your eyes by masking any undereye circles with IT Cosmetics Bye Bye Under Eye.

IT Cosmetics® Hello Lashes

$24.00 Ships Free
0.33 fl. oz

Availability: Out of stock


Birchbox Breakdown

The name of this product should really be Hellooooo Lashes. You’ll understand what you mean once you apply it. The overachieving mascara gives you the benefits of five products: a conditioning lash primer, lash-enhancing serum, volumizing mascara, lash tint, and lash comb. Plus the fast-drying formula is water-resistant and flake-proof—making it the ultimate day to night product.

How to Use

Holding the brush horizontally, sweep from root to tip. Use the lash ball at the tip to lengthen and separate lower lashes, and the inner and outer corners. Apply additional coats for a more dramatic look.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain: Iron Oxides (CI 77499)

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Most Helpful Customer Reviews

So wet!

This mascara is so wet, it's hard to apply because my lashes stick together in a wet mess! It takes so long to dry, so it's easy to make a total mess around my eyes. I really dislike this, I can't deal with super wet mascara. Nope.

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Switched from Benefit

I was a Benefit mascara user but had difficulty removing it and it tended to leave marks on my upper lid that I didn't like...I got the It Hello Lashes as a sample and really liked it but I am a sceptic so didn't rate it till getting a full size (which was hard because it always out of stock-even at Ulta). This is a great mascara, easy to apply, stays where you put it and looks great. No clumping. I love the brush, the end helps reach and define corner lashes. Also easy to take off, best mascara yet.

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I normally use a different mascara, but wanted to switch it up, so tried this one based on reviews. I like that it goes on smoothly and has staying power. I did feel like the actual tube dried out and the mascara itself got flakier after a bit. I'm a 2 coats gal, so no mascara actually gets to "old" status with me, so I felt that it was unfortunate. However, with regards to the rest of it, I definitely liked it and lifted and coated really well...until the flaky point, ha.

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I was using Benefits Bad girl lashes, which is impossible to remove but up until now I thought was worth the struggle.
This is FAR superior and easier to remove. Easy to layer, doesn't flake, rick color, and has the best wand ever. I will stop my search for mascaras, and will only be buying this product from here on out.

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I love *AAAALLLL* of IT Cosmetics' Mascaras and Brushes!

I have tried this mascara and their combo primer/mascara/eyeliner called Tightline. MONDO FABULOUS. The brushes are all just the right shapes to reach every singe one of my lashes, top and bottom. I highly recommend using the Tightline on the upper lashes as a primer, and alone on the lower lashes, then applying Hello Lashes on the upper lashes as a second coat. The combination is AMAZING. I have been searching for the perfect lash for two years in an exhaustive search that has filled an entire lingerie drawer... THIS IS IT!

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