Editor's TipEditor's Tip

Is breakage your main hair gripe? Feed weakened strands the equivalent of a protein shake with It’s a 10® Miracle Leave-in Plus Keratin.

It's a 10®

Birchbox Breakdown

Meet the Hermione Granger of leave-in conditioners. Endlessly resourceful and eager to please, this hardworking spray has an answer for every one of your hair woes (the brand can rattle off ten, and that’s just for starters). Among them: dryness, heat damage, lackluster volume, color fading, tangles, and frizz. And unlike a lot of “lite” products from the food world, it relies on natural ingredients—like marshmallow root—for its potency (no aspartame here). The only thing “lite” about it is that it won’t weigh your hair down.

How it Works

A bevy of natural extracts works to moisturize, pump up the volume, rebuild, and protect hair from heat and environmental damage. Some star players to highlight: marshmallow root extract, which adds major lift and body while hydrating the hair shaft and scalp; acai berry, which battles breakage and cranks up shine, and hydrolyzed silk and rice proteins, which work to fortify strands and repair existing damage.

How to Use

Spritz generously into damp, towel-dried hair. To help the product fully sink into strands, run a wide-toothed comb through hair until it’s totally detangled. Style as usual.

(Water/Eau), Propylene Glycol, Cetearyl Alcohol, Cyclopentasiloxane, Behentrimonium Chloride, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camellia Sinensis Leaf Extract, Camellia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Quaternium-80, Panthenol, Fragrance/Parfum, Methylparaben, Glycerin, Butylene Glycol Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Limonene, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

The best!

I'm a hair stylist and I prep every single client with Its a 10! The more you use it, the better your hair gets

5
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Didn't live up to its name
Purchased

I was disappointed with this product. I guess I was expecting a miracle. My hair is course and frizzy and this product did not help as I expected. I have sampled no 4 super comb prep & protect and it works much better!

2
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great for greasy hair

love this product. it doesn't weigh my hair down and it smells awesome. great for oily hair and frizzy hair.

5
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I am in love
Purchased

I straighten my hair so if I put a spray it tends to curl . But with this product I can use it and it does not curl my hair . It is a bigger bottle than I thought and I am very pleased.

5
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the best!!

The best detangler I've ever tried for fine hair! All its a 10 is amazing but this doesn't weigh hair down its perfect and smells amazing!

5
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love it
Purchased

Cannot get enough of this product. My hair feels so great after using this and took care of my frizz, which is why I purchased this in the first place!

5
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Super lightweight & easy to work with!
Purchased

I have super fine hair, and it's hard to find leave-in products that won't weigh it down or make it greasy. This product is perfect & does exactly what it claims to do!

5
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My fave product ever!!
Purchased

I am in love with this product!!! I bought it years ago and now that they have the Light version I purchased this brand and still love it. It keeps my hair sleek with no frizz and has repaired years of damage.

5
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Magic
Purchased

I love this product. I have bad split ends and this restores my hair. Smells good too. Good for colored treated hair also.

5
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Lighter version and loving it!
Purchased

Simply cannot live without this product. I usually use the regular strength but now have fallen in love with this lighter version. Doesn't weight hair down and does a million things to benefit the overall condition of the hair!

5
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