Editor's Tip Editor's Tip

Pair with It's a 10® Miracle Blowdry Volumizer for a sky-high style.

It's a 10® Miracle Volumizing Shampoo

$21.95 Ships Free
10 oz.

Availability: Out of stock

$21.95

Birchbox Breakdown

We’re familiar with the saying, “The higher the hair, the closer to heaven”—but too often it feels like we’ll need a miracle to pump up our limp, lackluster ‘do. This sulfate-free, non-drying shampoo from It’s a 10, however has us singing its praises: The volumizing formula gives our hair sky-high lift, plus adds bounce and shine to our strands without weighing them down.

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.

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Most Helpful Customer Reviews

Love It's a 10 leave in conditioner.

This is the second time I have order this product and probably not my last. I love the way it makes my hair feel shiny and not oily I stopped using regular conditioners. If I could rate this product a 10 instead of a 5 I would

5
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Great shampoo!
Purchased

I've been having a hard time finding a shampoo that is volumizing, sulfate-free, and leaves my hair feeling soft. I feel like I've only been able to find something with 2 of my 3 requirements...until now! My hair feels silky and manageable but I also notice increased volume! I'll be buying more of this one!

5
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Great!

This shampoo is great! It's moisturizing and very gentle on hair. It makes my hair shiny and soft and doubles as a heat protector.

5
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A must !
Purchased

I love this product ! I used to have frizzy hair . Not anymore . With naturally curly long hair , my hair does its own thing . With this shampoo it tames it and I have smooth hair ! No more hiding my hair in a pony tail with this product ! Pair it with the miracle leave in it's a ten spray and you will have an amazing hair day !

5
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Great volume, texture, lather

I'm picky about shampoos and I LOVE this one. I always get great volume when blowing out my hair after using this shampoo. The other great thing about this shampoo is its lather. I really feel like I'm able to get my hair clean without having to use an excessive amount of product.

5
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