I wanted to try this out since I'm a sucker for balsam ever since I spent a few summers in Maine with my family as a kid. Boy does this pillow deliver! It's positively stuffed with balsam needles, and gives a deep, luxurious, comforting balsam smell when you're around it. As soon as my girlfriend caught a whiff, she latched onto it and started talking about buying one for every room in our apartment. I might get Izola's cheaper pillows for that, since at $32 a pop a whole apartment would get pricey. But it would still be worth it!