I have blonde, color-treated hair. Unfortunately, I do need to wash it every other day. On the days I wash it, I apply two pumps (direx say one, but I use two) from mid-shaft to ends and let hair air dry. My hair is incredibly soft and smooth once dry. The oil penetrates well. Smell is lovely, but not intense. Bottle lasts quite some time, so I don't get too upset over the price. This is one hair product that I've always come back to.