I LOVE this primer. I'm obsessed with it. I used my points to get it and was skeptical of eyeshadow primer before this. I want to use a primer to get the best wear out of my shadow. I have been using UD primer in eden, I really enjoyed that primer but it almost made my shadow stick TOO well..if that makes sense. My face make up would wear throughout the day but my eyeshadow was too stark in Contrast. It also leaves no room to fix mistakes. Once your eyeshadow is on theres no getting it off. With the balm primer it keeps your shadow on all day but leaves room for some wear and and to fix it if need be. It's not thick and goes on smooth. I would suggest this product to everybody.