Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put A Lid On It® Eyelid Primer

$18.00
0.4 oz. / 12 ml

Availability: In stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Most Helpful Customer Reviews

READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Great product
Purchased

Of all the eyeshadow primers I've used this one is my fave. It is super light and. It very shimmery so you are more free to use any shade of shadow. It keeps your shadow on for a while too which is a plus.

5
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Velvety!
SampledPurchased

This primer works great alone or with shadow. I have not tried with cream shadow, but it works great with powder, and it seems to have a moisturizing effect...my lids don't feel so tight.

5
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So great!
Purchased

I absolutely love this product! It works amazing keeping my eyeshadow lasting all day! I just put a little on my finger and gently rub it on to each eyelid and it's like magic! My eyeshadow lasts all day and through the night! Even through dancing and sweating my makeup is still perfect!

5
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