Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put A Lid On It® Eyelid Primer

$18.00 Ships Free
0.4 oz. / 12 ml

Availability: In stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

More for You!

Product Reviews & Sample Feedback

1,374 Reviews
4.2 out of 5 stars
5 Star
683
4 Star
435
3 Star
167
2 Star
63
1 Star
26
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
Was this review helpful to you? Yes | No 10 of 10 found this review helpful. Was this review helpful to you? Yes | No
Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
Was this review helpful to you? Yes | No 6 of 6 found this review helpful. Was this review helpful to you? Yes | No
Put A Lid On It

So my eye makeup never wears away as long as I put on this primer first but the one thing about it is that if you don't put it on evenly, you can tell. I think I put it on evenly every time but then my eye shadow will be darker in one spot because the primer was raised right there. Other than that, it's good. Oh and a little goes a long way- this will last you forever!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Fun to try
Sampled

This was fun to try but i think its one more thing i don't need to worry about- it does not make a huge difference. The consistency was a bit thick to move around and it left a yellowish color on my lids. i know that gets covered but i typically wear lighter shades and didnt like how noticeable it was

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great product
Purchased

Of all the eyeshadow primers I've used this one is my fave. It is super light and. It very shimmery so you are more free to use any shade of shadow. It keeps your shadow on for a while too which is a plus.

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No