Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put a Lid On It™

$18.00
0.4 fl oz / 11.8 mL

Availability: In stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Most Helpful Customer Reviews

READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Keeps my eye makeup looking great.
Purchased

I bought this because I was tired of looking like I wasn't wearing eye makeup by the end of the night. It works well to keep it on. I do make sure I let it dry for a minute before applying any eye makeup.

5
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Did Not Keep My Shadow On
SampledPurchased

I still struggle to find a primer that holds my shadow on all day. No matter what I do it ends up creasing mid day and this product was no different. I will say it held it better than most but for the cost I wish it held it more. My go to is still a drug store brand, and sad to say it held up better than this did.

2
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Never knew I needed it until I received it!!

I have never tried an eyelid primer prior to receiving a sample of this product, and WOW! I have deepset, but not quite hooded eyes, and this product really helped keep everything in place! It soaked in very quickly so I didn't have to wait to start working on the rest of my look!

5
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