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Editor's Tip Editor's Tip

For a fresh-faced (and vitamin-packed) look, dab on Jouer’s Age-Repairing Brightener.

Jouer Everyday Effortless Mascara

$24.00 Ships Free
5.6 ml / 0.19 oz



Birchbox Breakdown

When we don’t want to look like we’re trying too hard, we certainly don’t want lashes that look like we painstakingly glued them on one by one. (We’ll save that for special occasions, thanks.) This mascara is just the thing for daily wear: It lengthens and defines our lashes while still looking natural (read: no otherworldly volume and definitely no clumps). What’s more, the nutrient-rich formula softens our lashes with each use—giving us yet another reason to reach for it every day.

How to Use

Apply to lashes in smooth, even strokes from root to tip, using an upward motion. Add more coats for thicker, more voluminous lashes.

Water/Aqua/Eau, Beeswax/Cera Alba/Cire d’abeille, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, VP/Eicosene Copolymer, Propylene Glycol, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, Stearic Acid. PVP, Polyvinyl Alcohol, Triethanolamine, Palmitic Acid, 1,2-Hexanediol, Talc, Lecithin, Tocopherol

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Most Helpful Customer Reviews

Great mascara

I love this mascara so much I have made my way through 2 tubes of it! It does exactly what it says it's going to do. It makes my eyelashes look longer and fuller. The color is beautiful.

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Great pigment, goes on smoothly. Very nice and subtle. Definitly purchasing!

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Subtle and sophisticated

I love this mascara, it has quickly become a part of my daily makeup routine. It adds length and volume in a subtle way that allows for a perfect everyday look. Clump-free natural looking lashes are made effortless with this mascara. I love that this formula contains Vitamin E to moisturize and condition. Mascara that actually good for my lashes? Yes please!

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Great stuff!

This mascara is wonderful! Not too thin and not too thick. I really feel like the brush clings to my lashes and deposits just the right about of product! The only downfall is the packaging! It doesn't feel good in your hand and the tiny lid is hard to hold onto when applying. Otherwise a it's a total winner!

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