As a frequent "black eyeliner or bust" gal, I was at first hesitant to use this Jouer Eye Definer in chocolat. I wanted to highlight a more natural look that defined my blue eyes, so I gave it a shot and began using this pencil in place of my black liner. I was pleasantly surprised to find that this Jouer product lived up to exactly what was advertised. The pencil glides on in a very "velvet-y"way and provides just enough color to define my blue eyes without looking like I forgot to put on my makeup that day. The chocolat has a slight shimmer to it, but not in a glittery night-club kind of way. The liner stays on throughout the day, but often required re-application if I planned to wear it into the night. However, the color doesn't smudge or flake! I received mine as one of my first Birchbox products, so I'm (sadly) still working up the courage to spend the hefty price of $20 on a new pencil. But if you're good at justifying quality, I recommend it for any one looking for a new liner!