Editor's TipEditor's Tip

Our other Jouer obsession? The brand's Jouer Luminizing Moisture Tint. Try it once and you’ll see what we mean.

Jouer

Birchbox Breakdown

When we discovered Jouer, this miraculous balm is the first product we fell in love with — and our affair is going strong. It’s no surprise that we always have a tube of this on hand: it’s deeply moisturizing, smells amazing, and delivers the prettiest hint of sheer pink color. The best part? It minimizes the appearance of fine lines and boosts your lips naturally without that annoying tingly sensation found in so many other plumpers.

How it Works

The key ingredient in this amplifying treatment is Maxi-Lip, which increases blood flow to your lips without any stinging. Beyond looking fuller, your lips will also be well hydrated because of the built-in vitamin E, shea butter, and jojoba oil.

How to Use

Apply to lips as often as desired. This product is great on its own or as a first step before applying lipstick.

INGREDIENTS: POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, OZOKERITE, BEESWAX (CERA ALBA), BUTYROSPERMUM PARKII (SHEA BUTTER), RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHERYL ACETATE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL OLIGOPEPTIDE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, FLAVOR (AROMA). MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,551 Reviews
4.3 out of 5 stars
5 Star
851
4 Star
466
3 Star
169
2 Star
45
1 Star
20
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Most Helpful Customer Reviews

Okay
Sampled

This was an okay product. As far as the plumping factor goes I did not see much difference. It was more of just a nice clear gloss which, as I was not looking for a plumping gloss, was perfectly fine with me. However after about an hour it left me with this sticky residue around the inside of my mouth.

4
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NEW FAVORITE LIPBALM
Sampled

My lips are constantly chapped. I used this before bed one night and woke up with super soft lips! I couldn't believe it! I'm buying a full-size one now!!!

5
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it's good
Sampled

I tried it before reading exactly what it was...I thought it was a lip balm. It is different and has a little tingle to it. I am not sure if I would purchase it to use all the time, but it was a good sample to try with the plumping up feature.

4
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Great Lip Balm
Sampled

I am all about lip balm. I really love the texture and consistence of this lip treatment. However, I haven't noticed "enhanced or fuller" lips. When I opened my Birchbox I was more of awesome more lip balm. It hydrates my lips and last a while. I would recommend this product just as a great lip balm. I use it daily and I have yet to notice fuller lips but I am perfectly ok with that!

4
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love <3
Sampled

I love the way this looks on my lips and really like that it doesn't taste or feel gross. I use it daily.

5
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Good
Sampled

This lip treatment makes my lips feel hydrated which is hard during the winter! I'm not sure about the lip enhancer.. Im not really looking for that

5
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Vaseline
Sampled

I don't feel like it did anything for my lips. I wouldn't purchase.

2
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Great but not for me
Sampled

I have very full lips, so lip enhancers and plumpers are not something I need or want. They typically make me look like I'm having an allergic reaction. While I don't need this particular product, jouer does everything right and I don't look crazy with this on.

5
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Jouer Lip Enhancer
Sampled

I didn't notice much of a lip plumping effect, but it was smooth to put on and kept my lips moist for a while.

4
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Good product to have
Sampled

It is a nice product to have but it's not a total must have. It does do what is says but its no Dr Lipp. Its not as thick as Dr lip. It is almost just like Neosporin lip care product.

4
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