I purchased this product after watching one of the Birchbox videos. I have fair skin and you can see the capillaries on my eyelids. Previously I had been using concealer on my lids, but that creased & smeared. Jouer Eye Primer to the rescue. It's easy application because it has a sponge applicator. It covers completely and lasts all day, no crease, no smear. Easy to put eyeshadow over it, or wear without shadow on those "makeup free" days. This primer is a bit thick, so you won't need much. Five Stars.