I totally understand how the other reviews felt after using this concealer, however, I have been playing around with this product for several months and I have found a way to get a nice natural coverage that works super under my lightweight BB cream.
I buy natural products because I want a "natural" looking face. That being said, I think that may be why Juice Beauty made this concealer a little lighter and more subtle than thick concealers people use with more heavy-coverage foundations.
Here is how I use: take a small amount and blot product on face where you want to conceal. Give the concealer a few seconds to start drying...THEN start blending by lightly patting (not smearing) with your fingers. I have not used a beauty blender, but that may work even better. If you need more coverage, just repeat. But it is amazing how much better this product works when you allow it to dry a little before blending. Hope this helps!
This is a great product. I am blond hair , blue eyes and purchased the ivory shade, it is a smidge lighter than I would normally use but I used it under my BB so not a big difference. This goes on nicely, blends in well and has a mild pleasant scent. Yes, I will buy this again although I may try a darker shade so I could wear it alone. I can always blend it with the ivory I have.
I use this with the foundation and finishing powder. I don't have alot to cover up, but when I use it under my eyes it really evens things out and brightens my eye area.
All the juice beauty product is not real heavy make-up or super full coverage. But despite being lighter and organic it has made a very big impact on my complextion and look of my skin. I am getting so many complements!
Its lasting great and I enjoy it much more than any of the non-organic, full coverage maek-ups I have had in the past. This is a keeper!
I really love the citrus smell of this concealer. Nice build-able coverage that blends well. Does a great job of brightening my eyes and disguising my blemishes. I also love that they use organic ingredients! Great product!
Very light concealer
This is not a heavy duty concealer. It is so light, I use two layers, letting one dry first before applying the second. I use this primarily for under eye circle and mine are not terribly dark and this still won't cover them in one application. Pros are that because it's so light, it doesn't tend to smudge and spreads easily. It doesn't get clumpy or crack throughout the day. I use it under the Juice finishing powder and it has a very nice natural look together. It has some highlight to it. I would recommend using some kind of blending tool or sponge with this.