Editor's TipEditor's Tip

Apply a few coats of Juice Beauty® Lash Defining Mascara to make eyes really pop.

Juice Beauty®

  • 3.8 out of 5 stars, based on 4 Reviews 4 Reviews Write a Review
  • $16.00
  • Availability: In stock


Birchbox Breakdown

The last thing you want to do to your delicate eye area is a drag a dry pencil across already fragile skin. Be kinder to your eyes with this all-natural Defining Eyeliner from Juice Beauty®. Packed with rich moisturizers like organic coconut and sesame oil, it gently glides across skin to create a stunning look without all that tugging and pulling. Best of all, it’s free of skin-damaging parabens, petroleum, and pesticides.

How to Use

We recommend propping your elbow on a table to keep your hand steady, then drawing a thin line across your lash line. For a smokier look, draw the line a little thicker, then blend out with the convenient smudge-applicator.

Organic Plant Oils Of Ricinus Communis (organic Castor Seed Oil)*, Cocos Nucifera (organic Coconut Oil)*, Sesamum Indicum (organic Sesame Seed Oil)*, Hydrogenated Glycerin Abietate, Theobroma Cacao (organic Cocoa Seed Butter)*, Euphorbia Cerifera (candelilla Wax), Butyrospermum Parkii (organic Shea Butter)*, Rosa Canina (organic Rose Hip Oil)*, Thymus Vulgaris (organic Thyme Oil)*, Rosmarinus Officinalis (organic Rosemary Oil)*, Vanilla Planifolia (organic Vanilla Oil)*, Euterpe Oleracea (organic Acai Berry Oil)*, Lycium Chinense (organic Goji Berry Oil)*, Citrus Sinensis (sweet Orange Oil), Tocopherol (Vitamin E), Potassium Sorbate. May Contain: Mica, Titanium Dioxide, Iron Oxide.
*certified Organic Ingredient

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Most Helpful Customer Reviews

Finally No Burning

I am so happy BB introduced me to JB. I have ingredient sensitive skin, and some of the worst culprits are eyeliners and mascaras. This JB eyeliner (in black) is a Godsend! Finally, something that doesn't burn my eyes. I've tried other vegan/natural/organic eyeliners, and well, this is the best performing one with the happiest ingredients. Honestly, it goes on and stays put just as well as any other good eyeliner.

P.S. I wear this stuff mowing my one acre lawn, and it doesn't smudge, doesn't even feel like I'm wearing eyeliner, and it's still there after I sweat in the heat and humidity.

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Not the best for the money

I wanted t to try this eyeliner because I am trying to use more organic products. But it didn't glide smoothly like the description claims. It smudged really easily and didn't stay in place throughout the day. I sadly won't buy again.

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Gets the job done!

It gets the job done, but there definitely isn't anything spectacular about it. I probably would not purchase this for the price though.

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Great pigment!

This eyeliner is a black eyeliner & is great for that natural look because it wears a little lighter after it sits on your skin for a few hours! Over all I'm in love with juice beauty & they make quality products that are great for your skin!

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