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Editor's Tip Editor's Tip

Nasty chemicals have no place near your eyes—keep your makeup routine green with the Juice Beauty® Defining Eyeliner.

Juice Beauty® Lash Defining Mascara

$19.00 Ships Free

Availability: Out of stock


Birchbox Breakdown

When it comes to looking for the perfect mascara, “clumpy” and “flaky” aren’t key words in our Google search. This all-natural formula from Juice Beauty® defines every single lash with long-lasting color—without a clump or flake in sight. As a bonus, it’s made with organic ingredients and minerals, so you won’t find any parabens and pesticides here.

How to Use

Start at your lash line, then gently wiggle the wand toward the tips for extra volume and definition. Let dry between coats.

Organic Botanical Extracts Of Serenoa Repens (organic Saw Palmetto Extract)*, Aloe Barbadensis (organic Aloe Extract)*, Euphorbia Cerifera (candelilla Wax), Triisostearyl Citrate, Hydrogenated Glyceryl Abietate, Brassica Campestris/aleurites Fordi Oil Copolymer, Copernicia Cerifera (organic Carnauba Wax)*, Vegetable Glycerin, Theobroma Cacao (organic Cocoa Seed Butter)*, Persea Gratissima (avocado Butter), Methylcellulose, Xanthan Gum, Tocopherol (Vitamin E), Sodium Hyaluronate, Ethylhexylglycerin, Phenethyl Alcohol. May Contain: Mica, Iron Oxide. *Certified Organic Ingredient

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Most Helpful Customer Reviews


I bought this for a trip I will be taking to the Rainforest. I also have very sensitive eyes and was hoping this would help. It is great. After wearing it my eyes were much less dry then they usually are. It works just like mascara with chemicals and somehow I felt almost cleaner wearing it. I would recommend it to anyone!

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not recommended

Sadly, this product was a disappointment. The consistency was extremely goopy, and the design of the container somehow managed to bring up way more than necessary mascara all the time (even though stored standing upright). Every time I applied, it required q-tip clean up afterwards. Sure, it's organic, but that's not an excuse for sub-par consistency.

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In my search for an organic/natural mascara I read a rave review from a famous blogger about this mascara so I quickly purchased. I gave it a try for a couple of weeks and seriously regret this purchase. The only good thing is it stays put but, it is horrible as far as volumizing, lengthening, & making you lashes even look like you put on mascara! So not worth the high price!

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Good but not great

I love Juice Beauty's moisturizer so much I thought I would take a chance on the mascara. The mascara is good and I love that it is all natural but it just doesn't give as much length and volume as Benefit's Bad Gal Lash or Mac's mascara. I don't dislike enough to buy something else but when it runs out I will go back to my usual brand.

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Almost like not wearing mascara...

I don't know how it's possible, but this mascara makes my lashes look sparser than they actually are. I bought this looking for a natural mascara, trying to reduce irritation to my eyes and trying to keep dangerous chemicals off my face. I liked the ingredient list but this is a totally ineffective mascara.

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