Editor's TipEditor's Tip

Nasty chemicals have no place near your eyes—keep your makeup routine green with the Juice Beauty® Defining Eyeliner.

Juice Beauty

Birchbox Breakdown

When it comes to looking for the perfect mascara, “clumpy” and “flaky” aren’t key words in our Google search. This all-natural formula from Juice Beauty® defines every single lash with long-lasting color—without a clump or flake in sight. As a bonus, it’s made with organic ingredients and minerals, so you won’t find any parabens and pesticides here.

How it Works

Mineral pigments give lashes an all-natural wash of color that stays all day. Vitamin E and organic moisturizers like cocoa and avocado leave behind supersoft doe-eyed lashes.

How to Use

Start at your lash line, then gently wiggle the wand toward the tips for extra volume and definition. Let dry between coats.

Organic Botanical Extracts Of Serenoa Repens (organic Saw Palmetto Extract)*, Aloe Barbadensis (organic Aloe Extract)*, Euphorbia Cerifera (candelilla Wax), Triisostearyl Citrate, Hydrogenated Glyceryl Abietate, Brassica Campestris/aleurites Fordi Oil Copolymer, Copernicia Cerifera (organic Carnauba Wax)*, Vegetable Glycerin, Theobroma Cacao (organic Cocoa Seed Butter)*, Persea Gratissima (avocado Butter), Methylcellulose, Xanthan Gum, Tocopherol (Vitamin E), Sodium Hyaluronate, Ethylhexylglycerin, Phenethyl Alcohol. May Contain: Mica, Iron Oxide. *Certified Organic Ingredient

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

6 Reviews
2.7 out of 5 stars
5 Star
1
4 Star
0
3 Star
2
2 Star
2
1 Star
1
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Dissapointed

In my search for an organic/natural mascara I read a rave review from a famous blogger about this mascara so I quickly purchased. I gave it a try for a couple of weeks and seriously regret this purchase. The only good thing is it stays put but, it is horrible as far as volumizing, lengthening, & making you lashes even look like you put on mascara! So not worth the high price!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good but not great

I love Juice Beauty's moisturizer so much I thought I would take a chance on the mascara. The mascara is good and I love that it is all natural but it just doesn't give as much length and volume as Benefit's Bad Gal Lash or Mac's mascara. I don't dislike enough to buy something else but when it runs out I will go back to my usual brand.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Almost like not wearing mascara...

I don't know how it's possible, but this mascara makes my lashes look sparser than they actually are. I bought this looking for a natural mascara, trying to reduce irritation to my eyes and trying to keep dangerous chemicals off my face. I liked the ingredient list but this is a totally ineffective mascara.

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Wish it was a little better.

I appreciate this brand for being Vegan and eco-friendly. The packaging fell apart after a week, I have to press in the brush to wipe it off now. The mascara is effective for a no makeup type of day but for a full face of makeup the mascara just doesn't cut it. The staying power isn't very good either.

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Formula is amazing, brush is HORRIBLE

I am trying to stay natural with all of my products. I feel good about juice beauty products and trust the integrity of the company. I own many many juice beauty products. However several items I have tried from this company just fall little short in terms of faulty packaging or in this case the brush. The brush for this mascara is worse than a brush from the 1980s. I don't understand why they have to make it with these big gaps in between the bristles that don't coat any lashes. I had to work so hard just to get this brush to coat any lashes and ended up getting mascara all over my eyelid it was embarrassing. As I said the formula is great if they could just switch the brush with anything other than what they have now it would be a vast improvement. With all the advancements in mascara technology and brushes I know they could do better and still be Eco friendly. I will stay with this company because I trust them and their ingredients and hope they will do better!

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Great mascara!

I love my juice beauty mascara!! Great lash booster! Great natural lash mascara & so happy with all of the ingredients !!

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No