Editor's TipEditor's Tip

Toss the Viva La Juicy Noir Dual Rollerball in your bag for on-the-go fragrance touch-ups.

Juicy Couture

Birchbox Breakdown

We swap our flats for heels and lip balm for lipstick, so it’s time we take our signature scent from day to night too. Meet Viva La Juicy Noir: This rich, deep interpretation of the Juicy Couture classic is just what we’ve been looking for. A spritz or two and a glam getup and you’re ready to hit the town.

How it Works

Ripe berries pair with a touch of honeysuckle and undertones of sultry sandalwood. The hot pink hue of the fragrance shows boldly through a sturdy glass bottle, and a chic black satin bow tops it off.

How to Use

Spray perfume onto your inner wrists, neck, and other pulse points.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

2,412 Reviews
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Most Helpful Customer Reviews

Juicy Couture Never Disappoints

They did it again! I absolutely love this new Juicy Couture perfume. Viva La Juicy Noir smells amazing and lasts throughout the day. I always receive compliments when I wear it. Noir has a sweeter smell than the original Juicy Couture Viva la Juicy and is the perfect daytime perfume. I love the way the bottle looks as well. Looks great in my collection.

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just not for me

Like someone else wrote, I love fresh, powdery, floral but interesting fragrances. I love Juicy Couture by Juicy Couture and Oscar De La Renta's Something Blue, but I really don't like this scent. To me, it's overwhelming and makes me feel claustrophobic. Regardless, I found it had great staying power.

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too fragrant for me

i like very light clean smells, this was just a little too strong for my personal taste but probably great for others!

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Smells so good!

Love this perfume! I keep it in my purse now for when I need some perfume on the go! I love getting perfume samples!

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just ok

This scent was a little too potent for me and did not wear well throughout the day as it faded pretty quickly.

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MY FAVORITE!
Purchased

I have always worn Juicy, but this is by far their best fragrance yet! This lasts all day and I get many compliments. It has a warm sexy smell perfect for any time!

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love

So far every Juicy Couture product I've sampled, I've loved. The samples are small, but enough to allow you to smell it a couple times. This sample was a nice scent that has staying power. I'd love to buy Juicy Couture, but the price is just too much for me. But the sample was loved.

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I want more!

I love this line of perfume; I can't get enough! For this particular product, I am crazy about the color of the fragrance, the packaging, and of course the scent itself! I received the sample size in the women's February Birchbox and I was stuck between wanting to wear the fragrance all of the time and not wanting to use it all up.
This is definitely a must-have if you're a fan of Juicy Couture and I will be replenishing my supply in the future.

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LOVE VIVA LA JUICY

I loved the sample and added the fragrance to my Christmas list. I received Viva La Juicy as a Christmas gift this past year and I wear it everyday. It was my favorite Christmas gift. Thank you to BB for sending this as a sample... Mmmmmm I love that smell.

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Love Love Love this product!

I received a sample of this in my BirchBox some time ago. I am typically not a fan of perfume, so I did not give this sample much thought after initially smelling it. Then, I took my box to work (all of us girls get BirchBoxes and bring our boxes to the office to ooh and ahhh over each one!) and smelled it again, but this time, I sprayed a little on my wrist.
After then entire day, I decided it passed the wrist test by not giving me a headache. After passing the wrist test, it graduated to behind the ears.
My husband loved the smell so much (also sensitive when it comes to scents) he bought me a full size bottle for my birthday! YAY!
I highly recommend!

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