My hair is super damaged from continuous highlight processing and bleach. This mask rescued my hair. It smells great, but I also really saw a difference in my hair. You get what you pay for on this one. Only one use and I saw a dramatic increase in strength to my hair and fewer split ends. My hair was soft and no longer felt like straw. Its truly an amazing product, and I can't stress enough how much I love it. You can use Bumble and Bumble, Oribe, Alterna...etc, but no other luxury/high end line can compare.