I hated this the first time I tried it, but after the second time I was hooked! I have long fine straight hair.The trick for me is to spray on towel dried hair, but NOT to brush it. The first time I brushed my wet hair, then sprayed, and my hair was barely wavy and just tangled. It felt like I just put a bunch of hairspray in it (I hate that feeling). This morning I towel dried, sprayed, scrunched, and mostly let it air dry - I did maybe a 5 minute blast of the hair dryer. Gorgeous beach hair! I can't wait to see how it looks tomorrow with some dry shampoo for second day hair and a curling wand.