I had such high hopes. I was looking for some hair ties that wouldn't pull on my hair as much, causing breakage, and these seemed to fit the bill. Plus, these came in adorable colors. I had been loaned a similar looking hair tie from a friend and it was great (I now know that it was a different brand). This, however, is pretty much like tying a piece of ribbon around your hair. It has no hold and no stretch. It looks cute, but it will not keep your hair up. I found myself going back to my standard drugstore hair ties after only a few days. Disappointed.