This is not your typical creamy, moisturizing conditioner. In fact, I don't see why it is even labeled a "conditioner." It goes on watery and has an odd medicinal smell that kind of grows on you. I have used this for a month or so just to give it a chance. Over time it did seem to make my hair look and feel healthy but there is absolutely no softening or conditioning going on. Apparently this is for thinning hair, which I do no suffer from. This was not stated on the BB review. Buyer beware.