This stuff is so delicious! I was expecting more of a fruity flavor, but it is really mild. I have had this iced AND hot and it is great either way. I really like the little cloth bags, I feel so fancy. I love that it has the little instructions on the tag! I brew it for closer to 10 minutes than 3 because I brew it in a 12 oz mug. I have had this every day since I bought it and I will probably have to order another box once this is gone. New guilty pleasure?