I ordered the box for myself for Christmas. I am so glad I did. The earbuds alone are worth the price. I love the gold bag. It very high quality and can be used as a clutch in a pinch. (you while traveling). I believe that it would retail for around $85.00 on it's own. Add the love necklace with the right amount of sparkle, the Cynthia Rowley eye shadow palette, the tea and strainer, well you get more than your money's worth. I can't wait for the 2014 special Holiday box. It has my name written all over it.