Editor's TipEditor's Tip

Once your strands are cleansed, follow with Madison Reed Nourishing Color-Enhancing Conditioner.

Birchbox Breakdown

We’re always on the hunt for our next favorite hair color. When we finally find it, there’s no way we’re letting that perfect caramel color (or copper, or maybe chestnut?) drip down the drain the first time we lather up. This shampoo seals color to strands and protects it against shade-altering UV rays. What’s more, the nourishing formula undoes damage from coloring, styling, and other treatments, so our new hue can truly shine.

How to Use

This formula eschews color-stripping sulfates (plus parabens and gluten), instead relying on coconut oil to cleanse hair. For extra hue-preserving power, a protein from the lupine flower shields hair from UVA and UVB rays. Keratin and quinoa (yes, it’s even good for your hair) give strands bounce and strength, while argan oil and aloe boost smoothness and shine.

water, sodium lauroyl, methyl isethionate, cocamidopropyl, betaine, sodium cocoyl isethionate, disodium cocoamphodiacetate, aloe barbadensis leaf juice, glycol distearate, cocamidopropyl, hydroxysultaine, guar hydroxypropyltrimonium chloride, keratin, hydrolyzed keratin, hydrolyzed lupine protein, hydrolyzed rice protein, hydrolyzed quinoa, glucono delta lactone, panax ginseng root extract, argania spinosa kernel oil, hydroxypropyltrimonium honey, silicone quaternium-3, panthenol trideceth-12, calcium gluconate, polyquaternium-10, PEG-120 methyl, glucose dioleate, sodium cocyl glutamate, sodium benzoate, phenoxyethanol, ethylhexyglycerin, fragrance

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Nice Shampoo
Sampled

This shampoo smells fantastic!! I was amazed at how it made my hair feel! It foamed up nicely and made my hair feel so soft after just a week of using it. I highly recommend!

5
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love it
Sampled

i really like this product. i love the smell of it and i love how smooth it does to my hair. this is a really good product.

5
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Great Shampoo!
Sampled

I loved the smell, texture, and effectiveness of this shampoo! Left my hair feeling light and nourished. I would purchase this product.

5
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Decent
Sampled

I enjoyed this shampoo, but feel that it priced a little too high which has deterred me from purchasing the full bottle. I am always on the look out for great color protecting shampoo, and will keep this in mind.

3
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Shine in my hair
Sampled

This shampoo has brought out the shine in my hair. I really enjoyed this shampoo and am considering buying full size if it truly can keep my color from fading

4
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Great stuff
Sampled

This stuff is great for color care and smells great! Makes my hair sooo soft, and it's pretty moisturizing too.

4
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love
Sampled

This product smells great! I will definitely look to buy this product. I was happy with the product size. I enjoy getting my birchbox each month.

3
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Strong smell, but soft hair
Sampled

If you can get past the strong aroma, this is actually a pretty good shampoo. Leaves your hair really clean and soft.

4
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I plan on purchasing
Sampled

Normally I purchase a popular brand of shampoo from the store that smells nice, but this shampoo did the trick. It made my hair soft, has volume, and does NOT make my hair dried out or oily!

5
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Nice
Sampled

Its an overall nice product. It smells nice, feels nice, but overall not my favorite. I wouldn't buy it in a bigger bottle.

3
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